This article provides information on the latest releases in Google Analytics for this year. For information on releases from past years, see the What's New archive.
Releases
July 14, 2025
July 1, 2025
June 24, 2025
June 12, 2025
June 6, 2025
June 2, 2025
April 24, 2025
April 7, 2025
April 2, 2025
March 31, 2025
March 20, 2025
March 12, 2025
February 3, 2025
January 21, 2025
January 13, 2025
July 14, 2025
Item data import improvements Item data import now allows importing item-scoped custom dimensions into Google Analytics. This provides greater flexibility to import item data without the need …
Read more Announcements
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What's new in Google Analytics
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Drive better ROI with Google Analytics
Deep-dive into new tools in Google Analytics to help you make better decisions on how to allocate your budgets and get a full view of performance across channels.
As consumer journeys become increasingly complex, marketers have more opportunities to reach them. However, with more channels, you’re also looking for easy and confident ways to make budget decisions, all backed by data. That’s why we introduced new tools in Google Analytics at Google Marketing Live to help you drive ROI. Last year, we shared our vision on how Google Analytics provides a comprehensive and actionable understanding of your marketing performance, helping you optimize your digital strategies and improve your business outcomes. Today we’ll dive deeper into these and other new anno…Read more -
Strengthen your marketing strategy with high quality data
New technological changes and regulations are impacting how businesses collect and analyze data. Google Analytics is committed to providing users with the most accurate and reliable attribution data possible to ensure you can continue to make informed decisions about your marketing efforts. Here's how Google Analytics is elevating data quality and making high-quality data the standard in this dynamic environment: Enhanced data completeness To provide a comprehensive understanding of your consumers’ journeys, Google Analytics is continuously working to enhance data completeness. This includes a…Read more -
New Google Analytics 4 features for better App campaign performance
August 2, 2023
Google Analytics 4 provides comprehensive, privacy-centric analytics to understand user behavior across both web and app—all in one place. Its AI-powered insights also help you optimize your campaign performance. App marketers who use Google Analytics 4 have long benefited from advanced features that have proven to improve performance like tROAS bidding, audience exclusions, predictive audiences, and more. For example, Gameberry Labs, a game developer based in India, wanted to scale more profitably and acquire users who were more likely to complete in-app purchases. To achieve this, they began…Read more -
What's new archive (2019-2024)
Learn about new features and functionality in the release notes.
Meet the next generation of Google Analytics As of October 14, 2020, a Google Analytics 4 property (formerly known as an "App + Web" property) is now the default when you create a new property. Universal Analytics refers to the previous generation of Analytics. This was the default property type for websites prior to October 14, 2020. Learn more. 2024 releases December 5, 2024 November 26, 2024 November 22, 2024 November 20, 2024 November 19, 2024 November 14, 2024 November 13, 2024 November 7, 2024 October 28, 2024 October 22, 2024 October 17, 2024 October 14, 2024 October 11, 2024 October 9,…Read more