Tag products in your content

If you’re eligible, you can tag products featured in your content. When you tag products in your content, how they appear will vary by content type.

For long format video, a “Shopping button” will show up in the corner of your content. Viewers can select the label to review a list of the products you tagged.

For Shorts, a Shopping product sticker will appear for the first product in the tagged product list. If you want the Shopping product sticker to showcase a different product, reorder your list of tagged products. You can also choose the size and placement of the Sticker using the YouTube mobile app. Viewers can click on the Shopping product sticker to navigate to the retailer’s website. If viewers click on the downward arrow, they will open the full list of products you have tagged. To explore where placement and sizing is available, see How to tag and manage products.

Note: If we can’t generate a Shopping product sticker, or if the product doesn’t meet our guidelines, we’ll generate a Shopping product sticker for the next tagged product.
Shopping product stickers are available globally, with the exception of South Korea.

This feature is only visible to viewers in select countries or regions. Learn more about how viewers browse and buy products on YouTube.

Tagging Guidelines

If you're eligible for this feature, only tag products in your content if they meet all of the following guidelines:

  • Products are easily identifiable and featured prominently in your content.
  • Products are meaningfully related to your content.
  • A viewer may reasonably want to learn more or buy a product based on its appearance in your content.
  • Products are used as intended. This means that your use of the product aligns with the manufacturer’s intent and promotes safe usage.

Meeting Guidelines

We want viewers to have the best possible experience discovering products featured in your content. Tags that don’t meet our guidelines may be removed.

What happens if my product tags don’t meet the guidelines?

If we find instances of product tags that don't comply with our guidelines, we'll send you notifications to help you understand the issue and how to correct it. These messages are designed to educate and remind you of the proper tagging practices. It's important to pay close attention to these notifications. Repeated instances of non-compliant tagging could result in your channel losing access to the YouTube Shopping affiliate program.

How can I find videos with removed product tags?

To assist you, a new filter will be available in YouTube Studio, allowing you to easily identify videos where non-compliant product tags have been removed. To look at your videos with removed product tags, please follow these steps:

  1. Log into YouTube Studio.
  2. Head to the "Content" page.
  3. Using the filter, filter for "Products" then for "Violates guidelines" to view your videos that contain removed tags.

Troubleshooting product tags

Keep in mind that product tags won't show on your content if:

  • Your content's audience is set as made for kids.
  • Your content has a copyright claim against it.
  • Your content is deemed limited or ineligible for monetization.
  • Your content includes a revenue sharing track from Creator Music.
  • Your viewer is not in an eligible country/region.
  • Your viewer is watching your content on a mobile browser, smart TV, or game console.
  • You have no approved, in-stock items.
  • Your tagged products were removed by the brand/retailer for not meeting their brand needs.
    • If you don't see products when searching for them from a specific brand/retailer, it means that their products are not available for you to tag at the moment. You may choose to tag these products from other brands/retailers.
Note: Before adding products to content with paid product placements, make sure to review any contractual obligations you may have. Add appropriate disclosures to your content, including the YouTube paid product placements and endorsements disclosures.

How to tag and manage products

Tag, remove & rearrange products while uploading new content

To tag products while uploading new content:

  1. Sign in to YouTube Studio.
  2. Upload a video or Short.
  3. On the "Details" page, go to the video description and then click Products.
  4. Click and enter the name of the product that you want to tag in the search box.
  5. Enter the name of the product that you want to tag in the search box.
  6. Select the product and drag it to the indicated area in the tool. You can tag up to 60 products.
  7. For Shorts, you can rearrange the list to choose which product appears as the Shopping product sticker. You can also adjust the size and placement of the Shopping product sticker directly inside the YouTube mobile app while tagging.
  8. Post uploading, you can also adjust placement and sizing, see how to adjust the placement and sizing of a Shopping product sticker.

Add timestamps to your tagged products

To help your viewers shop the products tagged in your videos at the right time, add timestamps to your tagged products:

  1. In the ‘Tag Products’ section, click ADD TIMESTAMPS next to your tagged products.
  2. Click Add timestamp next to the individual product you want to add a timestamp for.
  3. Enter the time in your video when the product surfaces.
    • You can’t add a timestamp in the first 30 seconds of your video and your timestamps must have at least 30 seconds between them.
  4. Click Done and then Save.

Notes:

  • Timestamps can only be added to your tagged products using a computer.
  • Timestamps are only available for long-form videos that are at least 1 minute long.

To adjust the placement and sizing of a Shopping product sticker:

The Shopping product sticker offers customizable placement options to enhance viewer engagement. You can use the YouTube mobile app to change the default placement of stickers and make adjustments to size. This ensures optimal visibility and alignment with your content's visual composition.

To modify Shopping product sticker size and placement:

  1. Navigate to the YouTube mobile app.
  2. Select the 'You' tab at the bottom of the screen.
  3. Tap 'Your videos.'
  4. Choose the desired Short and select Menu  and then 'Edit.'
  5. Tap 'Tagged products,' then 'Next' to access the customization interface.
  6. Adjust the size and placement as needed, then tap 'Done' to save your changes.

To tag products in live streams:

Once you're a part of the program, you can start tagging products in your live streams. Viewers can review a list of products that you've tagged by selecting the Shopping . Learn how to tag products on your live streams.

To remove a product:

  1. Find a product that you’ve already tagged.
  2. To remove it from the list, click Delete next to the product.

To rearrange two or more products:

  1. Find a product that you've already tagged.
  2. Drag it to the desired position.
  3. Select Continue to save the change.

Tag, remove & rearrange products in existing content

To tag products in existing content:

  1. Sign in to YouTube Studio.
  2. From the left menu, select Content.
  3. Click a video’s title or thumbnail.
  4. On the "Details" page, go to the video description and then click Products.
  5. Click and enter the name of the product that you want to tag in the search box.
  6. Select the product and drag it to the indicated area in the tool. You can tag up to 60 products.

Add timestamps to your tagged products

To help your viewers shop the products tagged in your videos at the right time, add timestamps to your tagged products:

  1. In the ‘Tag Products’ section, click ADD TIMESTAMPS next to your tagged products.
  2. Click Add timestamp next to the individual product you want to add a timestamp for.
  3. Enter the time in your video when the product surfaces.
    • You can’t add a timestamp in the first 30 seconds of your video and your timestamps must have at least 30 seconds between them.
  4. Click Done and then Save.

Notes:

  • Timestamps can only be added to your tagged products using a computer.
  • Timestamps are only available for long-form videos that are at least 1 minute long.

To manage auto-tagging:

Auto-tagging helps find videos and tag products in your videos. You can manage the tags directly in YouTube Studio and opt out of this feature at any time.

Manage your tags

  1. Sign in to YouTube Studio.
  2. On the left menu, click Earn and then Shopping tab.
  3. Under the “Latest auto-tagged videos” card, click View More.
  4. Select the video you would like to change.
  5. On the right side, click Products.
  6. Then you edit, remove, or add tags to that video.

Turn on or off auto-tags

  1. Sign in to YouTube Studio.
  2. On the left menu, click Settings .
  3. From the left menu, click Channel and then Advanced settings.
  4. Scroll down to “Automatic product tagging.”
  5. Next to “Tag product automatically,” you can turn on or off auto-tagging.
  6. Then click Save.

To remove a product:

  1. Find a product that you’ve already tagged.
  2. To remove it from the list, click Delete next to the product.

To rearrange two or more products:

  1. Find a product that you’ve already tagged.
  2. Drag it to the desired position.
  3. Select Continue to save the change.

Shopping performance and revenue

To access your shopping insights:

Use expanded reports in YouTube Analytics to measure engagement with your tagged products and find out how much of your traffic comes from product pages.

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