When a retailer scans products through a Product Reader or Local Inventory App, the products are submitted to Google Merchant Center. In countries where the Comparison Shopping Service (CSS) program exists, Merchant Center can be used with any CSS. Learn more about advertising with CSS.
How it works
Important: CSSs can manage products on Google for merchants only in countries where the CSS program is available.
In CSS program countries, business owners can use any Comparison Shopping Service they work with to manage the products they submit. Whenever the products are scanned through Product Reader or Local Inventory App, the products are stored in Google Merchant Center.
Product Reader or Local Inventory App merchants can use any CSS of their choice. In order to get direct access to your Merchant Center account so that you can switch it to any CSS of your choice, you can login to your Merchant Center account. If you require any assistance, please contact support.